Lead Play turns inactive HVAC, plumbing, roofing, and other home-service quotes into branded interactive recovery campaigns with timely offers and AI-prioritized follow-up—so your team knows who to call first.
Built for teams re-engaging old estimates, not chasing another batch of leads.
Homeowners get busy, compare options, or delay a decision. Once a quote sits in the CRM, most teams have no compelling reason to restart the conversation. Lead Play gives them one—and gives your team a clearer signal for the next call.
A delayed decision is not always a lost opportunity. Old quotes often need a relevant reason to get attention again.
The quotes your team already paid to create become harder to find, harder to prioritize, and easier to leave untouched.
A short, service-relevant interaction and timely offer can restart a stale conversation without sounding like another reminder.
Reward claims, engagement, and stated interest help sales focus on homeowners who are ready for an informed follow-up.
Lead Play helps your team turn the quotes already in your CRM into an organized recovery workflow—not another disconnected outreach task.
Import a list or target the estimates already sitting in your CRM by trade, age, location, or offer.
Choose a service-specific interactive experience, timely incentive, and outreach message that gives homeowners a fresh reason to respond.
Track participation, reward claims, and intent so sales knows who to contact next and what to say when they do.
Use a service-relevant experience and offer to reopen a specific customer conversation, then guide the homeowner toward a callback, booking, or next step.
Re-engage a comfort or replacement estimate with a quick energy-and-comfort check, then invite the homeowner to claim savings or request a callback.
Play Energy Score
Restart a plumbing quote with a diagnostic-style experience around leak and pressure signals, then route interested homeowners to a priority follow-up.
Play Leak Hunter
Give dormant roofing estimates a timely reason to respond by helping homeowners spot storm-damage signals and request an inspection.
Play Storm ScanEvery capability supports one recovery workflow: create a stronger reason to respond, capture the next step, and help your team focus their time where it matters most.
Create a fresh reason for homeowners to respond to an estimate they already received.
Turn interest into a concrete next step instead of another passive touchpoint.
Give sales the engagement signals and context to act on the strongest opportunities first.
Make quote recovery repeatable across teams, locations, and client brands.
Lead Play uses campaign and gameplay signals to help you tailor follow-up, prioritize intent, and give sales the context behind every reactivated quote.
Generate a campaign starting point, including offer language and follow-up copy, from a short brief.
Turn engagement and reward claims into a lead score and summary your team can use to decide who to call first.
Give each email, SMS, or sales call the original quote and campaign response behind the conversation.
From forgotten quote to reopened job in five simple steps.
Start with one controlled campaign. If Lead Play recovers profitable work, continue with a plan built around your quote volume—not another generic marketing subscription.
We build and launch your first campaign, then show you what happened to the quotes your team already worked to win. Continue afterward and the full $500 is credited toward your first subscription month.
Messaging charges or custom integrations are scoped separately.
$499/mo
For one team turning stale estimates into a repeatable recovery motion.
$999/mo
For teams running recovery across multiple services, audiences, or locations.
The sales conversation
“You already paid to generate these estimates. Let’s test whether one short, branded recovery campaign can turn more of them into booked work than your normal follow-up.”
We do not promise that every lead will convert. We measure the campaign against a comparable holdout group, track rewards and costs, and show you whether the incremental profit justifies continuing.
See if your estimate list qualifiesSee how a branded recovery campaign gives homeowners a fresh reason to respond and gives your team the context to follow up with confidence.